The Selfie and Your Halakhic Display

The Rabbis argue whether the first part of the Joseph saga displays Joseph's arrogance or whether he has no such intent.  I relate this to the act of taking a selfie, or posting successes and photos on social media... so similar to the Rabbis' concern that Joseph puts too much attention into his personal appearance and promise.  I then conduct an obscure halakhic exercise:  how do the legal codes understand "the right way to have an aliyah to the Torah?"  The Halakhic concern is that while a person who closes the scroll during their blessing might just be following the custom they learned growing up --since the majority of halakhic opinions is to leave the scroll open-- it sure looks like yoharah, a public display of one's higher personal piety.  Are we conscious of what we are doing with our customs, with our social media posts... are we at risk, as the Rabbis worry, of thinking we are "just posting" how we do things (which is really an act of NOT thinking), when we may be harboring the ambiguous, semi-conscious preciousness of the selfie?